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Prof. Phiri, PhD is the Director of Research & Innovation (Interim). He is also a Visiting Academic at the University of Southampton's School of Psychology and a Visiting Professor at the Faculty of Allied Health Sciences, University of Ruhuna, and Nnamdi Azikiwe University. Prof. Phiri is an RMHN and Specialist Cognitive Behavioural Psychotherapist with over two decades of clinical experience in the NHS across various care settings.

A seasoned clinical trialist, Prof. Phiri has conducted groundbreaking research on the cultural adaptation of CBT for serious mental illness, as well as broader disease sequelae. He is the author of several books, including "Clinical Trials and Tribulations" and "Cultural Adaptation of CBT for Serious Mental Illness: A Guide for Training and Practice. "His extensive publications have been disseminated nationally and internationally. Prof. Phiri is a Fellow of the British Association for Behavioural & Cognitive Psychotherapies (BABCP), a peer reviewer for leading scientific journals, and an Associate Editor. Currently working with colleagues on developing a Pan-African CBT Association.